Shopify CRO Audit
Shopify CRO Audit: Find Every Conversion Problem in Your Store
We audit your entire store, from homepage to checkout, and give you a prioritized list of every conversion problem and what fixing each one is worth.
Trusted by Shopify DTC brands doing $1M–$10M per year.
Homepage
3
issues found
Product Page
5
issues found
Mobile
4
issues found
Checkout
2
issues found
Trust Signals
3
issues found
Page Speed
2
issues found
01 · The Problem
Most Stores Don't Know Where They're Losing Money. They Just Know They Are.
Your conversion rate is 1.6%. The industry average is 1.4%. You're above average, but you're leaving significant revenue on the table and you don't know exactly where.
The problem with most CRO approaches is that they start with opinions. "The button should be bigger." "The headline needs to be catchier." These are guesses. And guessing costs money.
A proper CRO audit starts with data. Where are visitors dropping off. What are they clicking on. Where do session recordings show friction. What is the revenue impact of each drop-off point. Only after that does any hypothesis get written.
Average drop-off rates. Your store may vary.
02 · How It Works
Data First. Opinions Never.
We don't start with best practices. We start with your store's actual data.
Before we form a single opinion, we review your Google Analytics or Shopify Analytics funnel data, session recordings (Hotjar, Microsoft Clarity, or equivalent), heatmaps on your highest-traffic pages, revenue per visitor by page type, and your top exit pages.
From that data, we identify the five to seven highest-leverage conversion problems in your store. Each finding is documented with the data that supports it, the revenue impact of fixing it, and a specific recommendation.
You receive a prioritized audit report. Not a best-practice checklist. A specific diagnosis of your specific store.
Before
Revenue / Quarter
$0K
Conversion Rate
0.0%
Mobile CVR
0.0%
After
Revenue / Quarter
$0K
Conversion Rate
0.0%
Mobile CVR
0.0%
03 · Scope
What the Audit Covers
Homepage
- Above-fold hierarchy. Value proposition clarity.
- Navigation structure and what it does to bounce rate.
- First impression trust signals.
Product Pages
- Image sequencing. Social proof proximity to add-to-cart.
- Offer framing. Objection handling.
- Mobile layout. Above-fold completeness.
Collection Pages
- Filter UX and its effect on depth of browse.
- Product card hierarchy.
- Category page entry points.
Cart
- Trust reinforcement. Upsell and cross-sell timing.
- Friction in the cart drawer or page.
- Abandonment triggers.
Checkout
- Form field count and order.
- Express checkout prominence.
- Trust signal placement. Post-purchase flow.
Mobile
- Sticky CTA behavior. Thumb-zone accessibility.
- Image load speed.
- Layout reflow issues.
04 · Deliverable
A Deliverable You Can Actually Use
A prioritized list of 5-7 conversion problems, ranked by estimated revenue impact.
For each problem: the data source that identified it, the page it lives on, the specific element causing friction, and the recommended fix.
A revenue impact estimate for each fix. Not a guess. A calculation based on your traffic volume, current conversion rate, and expected lift.
A recommended testing roadmap. If you continue with Scalo, this becomes your first 90-day hypothesis backlog.
The audit defines what to test. The testing program runs the experiments.
Product page add-to-cart button below the fold on mobile
Illustrative example from a real audit format.
05 · Qualification
Who This Is For
Shopify DTC brands at $1M+/yr who know their conversion rate could be better but don't know specifically why. Also for brands who have been told they have a CRO problem by an agency and want a second opinion.
- Shopify DTC brand doing $1M or more per year
- Conversion rate feels flat relative to traffic quality
- Been told by an agency you have a CRO problem
- Want a specific diagnosis, not a best-practice checklist
- Ready to take action on findings within 30 days
Not for:
- Brands under $1M/yr
- Brands that want a generic best-practice checklist
- Brands still validating product-market fit
06 · Process
How It Works
Data collection and analysis run in parallel from day one. You don't wait for every heatmap to load before we start forming findings. The report is ready faster because we work across phases simultaneously.
07 · FAQ
Common Questions
Free Audit
Book Your Free Audit and Find Out What Your Store Is Leaving Behind
We review your store, identify your top conversion problems, and tell you what fixing them is worth. Takes 30 minutes. No pitch deck.