RESOURCE LIBRARY
Free resources. No fluff.
Frameworks, audits, and case studies we actually use. No email required.
The Shopify Agentic Playbook
Your store is already live inside ChatGPT. This playbook covers the 3 files that control what it says about you, the 5-block product description framework LLMs actually retrieve, and the 30-day sprint to measurable citation lift.
Get it free →
A/B Test Scoring Sheet
Score every test idea across 8 variables — location, exposure, research, ease, device, action type, intent, and workstream. Highest score runs first.
Get it free →
Revenue Per Visitor Framework
RPV = Net Sales ÷ Unique Visitors. How to pull it in Shopify, why it beats CVR and AOV alone, and what it tells you about where you stand.
Get it free →Store Quick Check
Three things to check on your Shopify store right now. Takes 4 minutes from your phone. Most stores fail at least two of them.
Get it free →The Complete Shopify Store Audit
Eleven-section audit organized by funnel stage — homepage, navigation, search, collection pages, sort order, product pages, mobile UX, trust signals, cart, checkout, and the rebuild vs. optimize decision. The same checklist we run before we diagnose a store.
Get it free →Homepage Audit
The homepage converts the brand, not a product. Above-the-fold clarity, hero image test, LCP, social proof placement, featured collections, email capture timing, and what belongs below the fold.
Get it free →Cart Audit
Drawer vs. page, free shipping bar placement, upsell rules, checkout CTA copy, trust at point of purchase, and how to handle empty cart, low inventory, and sold-out edge cases.
Get it free →Collection Page Audit
The nine elements that determine whether a collection page converts or bleeds — grid, filters, sort, social proof, breadcrumbs, and more.
Get it free →Mobile UX Checklist
The 12 mobile experience checks that matter most — tap targets, sticky ATC, font sizing, checkout friction, and the filters that kill mobile CVR.
Get it free →Rebuild vs. Optimize
How to decide whether a Shopify store needs a full theme rebuild or a targeted optimization — and the signals that point to each.
Get it free →Navigation & CTA Guide
How to structure Shopify navigation and CTAs so visitors move — desktop nav architecture, drawer patterns, and the CTA hierarchy that drives action.
Get it free →Collection Sort Order Guide
Why default sort order costs revenue, how to set best-selling as default, and the four sort options that help vs. the ones that don't.
Get it free →Site Search Guide
Search users convert 5–10× more. Where to surface it, what predictive search must show, how to handle dead results, and the four placements that matter.
Get it free →Product Page Audit
The anatomy of a high-converting Shopify product page — media, pricing, social proof, ATC placement, urgency, and the details that separate good from great.
Get it free →Trust Signals Checklist
The trust signals that reduce cart abandonment — reviews, guarantees, payment badges, social proof placement, and the ones that actually move conversion.
Get it free →Design Before Code
How to use Claude Design to produce a complete Shopify product page design — before writing a single line of Liquid.
Get it free →Vital Collagen Optimization Plan
How we structure a Shopify CRO backlog — distinguishing direct changes from A/B tests, organizing by page, and identifying what's missing before synthesis.
View (password required) →Sorella Optimization Plan
Sorella's full optimization roadmap — photography shot lists, website imagery by funnel location, scent quiz planning, reviews strategy, client deliverables, and next steps.
View (password required) →
How Fit Tribe held conversion while TikTok CVR went from 2% to 0.1%.
352K to 424K sessions. TikTok converted at 0.1%. Blended CVR still rose from 1.16% to 1.24% — and reached 1.86% after TikTok was removed.
Read case study →
How Y Studios went from $124K to $351K, with 4/7 drops breaking E£1M.
Full storefront rebuild and ongoing drop management. Revenue grew 183% — $124K to $351K. 4 out of 7 drops broke E£1M. CVR held at 2% at scale.
Read case study →
Learning Courses Platform Migration
Migrated from Teachable to Shopify. Custom Figma-to-Shopify build: new theme, blog, product pages, mobile-optimized components.
View (password required) →Sorella — Website Redesign Proposal
Full website redesign proposal for Sorella — Egyptian fragrance brand.
View (password required) →Vital Collagen — Store Optimization Partnership
Store optimization engagement proposal for Vital Collagen UAE.
View (password required) →Collagen Brand Mobile Study
Full mobile screenshots from Ancient Nutrition, Vital Proteins, Garden of Life, and Health Nag — quizzes, navigation, funnels, bundle builders, and components. Captured during client CRO research.
View document →