Every change we make is measured against the same traffic and the same ads, so the only variable is the page. Most agencies only show you the wins. We show you the tests we killed too, so when we show you a win, you can trust the number behind it.
A full storefront rebuild and ongoing drop management. We diagnosed the leaks, fixed them in priority order, and measured the lift against the same traffic. Revenue climbed and conversion held at scale.
The hypothesis was reasonable: color circles below the image swatches would make variants easier to scan and lift add-to-cart. We ran it clean, same traffic, same ads, only the page changed. The data said no. Revenue per visitor dropped, conversion dropped, and the variant had roughly a 9% probability of ever beating control. AOV did not move. We stopped the test and left the control in place. Most agencies would never show you this. We do, because you deserve to know what did not work, not just what did.
The Store Autopsy ranks the 20 to 70 leaks costing you money, top 3 surfaced, in about 2 weeks. $800, credited toward the fix.