Shopify A/B Testing Agency
The Shopify A/B Testing Agency That Tests What Actually Moves Revenue
We write the hypotheses, build the variants, run the tests, and ship the winners. You stay out of the weeds.
Trusted by Shopify DTC brands doing $1M–$10M per year.
01 · The Problem
Most Shopify Stores Are Running Tests. Almost None Are Running Them Right.
Most Shopify stores have run an A/B test. Changed a headline. Swapped a button color. Called it CRO.
The problem isn't the tool. It's the process. Tests without a structured hypothesis generate noise, not learning. Tests without enough traffic run too long and never reach significance. Tests built by non-developers flicker, break on mobile, and measure the wrong thing.
The result: months of testing activity with nothing to show for it.
Test quality comparison
02 · How Scalo Tests
A Testing Program. Not a Testing Tool.
We don't hand you a Hotjar account and call it CRO. We run a structured experimentation program with a written hypothesis for every test, in-house development for every variant, and statistical controls that actually mean something.
Before we write a single hypothesis, we audit your store. Heatmaps, session recordings, revenue per visitor by page, funnel drop-off data. Every test we run is tied to a specific conversion problem we found in your data.
We build variants ourselves. No briefing an external dev team. No waiting on a sprint. We build, QA across devices, and deploy. When a test needs a structural change to a page, we make that change. Most agencies can't.
Results are documented with revenue impact. Winners roll into the store. Losers generate the learnings that sharpen the next hypothesis. The program compounds.
Every test we run has a written hypothesis, a defined metric, and a decision rule before launch.
We calculate expected runtime before launching. Tests that can't reach significance in a reasonable window don't run.
The primary metric we track across every test. Not clicks, not bounces.
Winners ship. Every one. No exceptions.
03 · What We Test
The 5 Test Categories That Move Shopify Revenue
Product Page Architecture
Product Page Architecture
- How information is sequenced above the fold
- Image hierarchy and what a visitor sees in the first three seconds
- Headline placement and buying confidence signals
- Social proof proximity to the add-to-cart button
Offer Framing
Offer Framing
- How the price, bundle, and value proposition are presented
- Subscription vs one-time framing
- Price anchoring and comparison presentation
- Guarantee placement and copy
Checkout Flow
Checkout Flow
- Form field order and trust signal placement
- Upsell timing: before or after the primary conversion
- Express checkout prominence
- Cart abandonment triggers from layout friction
Mobile UX
Mobile UX
- Sticky CTA behavior and thumb-zone optimization
- Image load performance and layout reflow on small screens
- CTA visibility without scrolling
Trust and Social Proof
Trust and Social Proof
- Review count and star rating placement
- UGC positioning and guarantee copy
- Returns policy visibility relative to friction points
04 · Results
What a Structured Testing Program Looks Like in Practice
Before
Revenue / Quarter
$0K
Conversion Rate
0.0%
Mobile CVR
0.0%
After
Revenue / Quarter
$0K
Conversion Rate
0.0%
Mobile CVR
0.0%
Fit Tribe came to Scalo with a product that sold, a growing ad spend, and a conversion rate that didn't reflect either. Their existing theme was generic. Product pages weren't built for their customer. Mobile was broken in ways that weren't obvious until you looked at session recordings.
We rebuilt their store on a custom Shopify theme, restructured their product page hierarchy, and ran a structured testing program against the new foundation.
$170K to $268K in a single quarter. Same traffic. Better store.
05 · Qualification
This Is Built for One Type of Brand
Scalo's testing program is for Shopify DTC brands doing at least $1M per year in revenue with enough monthly traffic to reach statistical significance.
You have traffic. You have ad spend working. You have a product with real demand. What you don't have is a structured program turning that traffic into compounding revenue gains.
You may have run tests before. Changed a headline, swapped a button. Got a result you couldn't trust because the test never reached significance. Or you called it early, shipped it, and nothing changed.
If that's where you are, this is the right conversation.
A/B testing is one part of our broader CRO program.
- Doing $1M or more per year on Shopify
- Getting at least 10,000 sessions per month
- Running paid traffic with a flat conversion rate
- Tried testing tools but never ran a structured program
- Ready for a program that compounds over time
This is not for:
- Brands under $1M/yr
- Brands still validating product-market fit
- Brands that want one-off tests with no ongoing program
06 · Process
How the Testing Program Works
We ship tests as soon as variants are ready, not when every prior phase is complete. Data from early tests informs the next hypothesis before the program is a month old. You get one clear update per week. We handle the parallel execution.
07 · FAQ
Common Questions
Free Audit
Find Out If Your Store Has Enough Traffic to Start Testing
We check your traffic volume, identify your top 3 test opportunities, and tell you what a structured testing program would look like for your store. Takes 30 minutes.