Shopify CRO Agency
The Shopify CRO Agency Built for Brands That Are Done Guessing
We build the store architecture and run the tests that turn your existing traffic into more revenue.
Trusted by Shopify DTC brands doing $1M–$10M per year.
01 · The Problem
Most CRO Programs Don't Move Revenue
You have traffic. You have a product that converts. But your rate is stuck, and the agency you hired is testing button colors.
Surface-level CRO fixes symptoms. Button colors, headline swaps, font changes. These tests generate data. They rarely generate revenue.
The real conversion problems live deeper. Your product page hierarchy doesn't build buying confidence. Your mobile layout breaks trust before anyone reads a word. Your checkout flow has friction points that no app can fix without touching the theme.
Most agencies optimize what's already broken.
That's the gap Scalo was built to close.
BEFORE
AFTER
Test velocity
02 · How We Work
Zero Guessing. We Find It, We Fix It, You Stay Out of the Weeds.
Most agencies hand you a report and ask you to prioritize it. You end up managing the process you hired them to own.
Scalo works differently. We audit your store, identify every conversion problem worth fixing, build the solutions, and run the tests. You don't brief developers. You don't write hypotheses. You don't chase status updates.
We start with your data: heatmaps, session recordings, funnel drop-off, revenue per visitor by page. We form the hypotheses, build the variants in-house, run the tests with proper statistical controls, and roll in the winners. Every decision is tied to a revenue metric, not an opinion.
The only input we need from you is access and a green light. Everything after that is on us.
- Product page hierarchy
- Mobile layout reflow
- Checkout friction points
- Trust signal placement
- Above-fold CTA visibility
- Revenue per visitor baseline
Primary north star. Every test variant is evaluated against this first.
Page-level and funnel-level, tracked across device type and traffic source.
No winner is called before reaching 95% statistical confidence.
Average order value relative to the control, isolated by variant segment.
03 · What We Test
What We Actually Test
Product Page
Product Page
- Above-the-fold hierarchy: what a visitor sees in the first three seconds
- Image sequencing and how it supports the buying decision
- Social proof placement: where reviews and trust badges live relative to the add-to-cart button
- Offer framing: price anchoring, bundle positioning, subscription vs. one-time presentation
Checkout Flow
Checkout Flow
- Upsell and cross-sell timing: before or after the primary conversion, not during
- Form field reduction and trust signal reinforcement
- Cart abandonment triggers and how layout drives them
Mobile UX
Mobile UX
- CTA visibility on small screens without scrolling
- Sticky add-to-cart behavior and thumb-zone accessibility
- Image load speed and layout reflow issues that kill mobile sessions
Trust Signals
Trust Signals
- Review count and star rating placement
- Guarantee copy and positioning
- Shipping, returns, and security messaging and where it lives relative to friction points
04 · Results
What This Looks Like in Practice
Before
After
Fit Tribe came to Scalo with a product that sold, a growing ad spend, and a conversion rate that didn't reflect either. Their existing theme was generic. Product pages weren't built for their customer. Mobile was broken in ways that weren't obvious until you looked at session recordings.
We rebuilt their store on a custom Shopify theme, restructured their product page hierarchy, and ran a structured testing program against the new foundation.
In a single quarter. Same traffic. Better store.
05 · Qualification
This Is Built for One Type of Brand
Scalo's CRO program is for Shopify DTC brands doing at least $1M per year in revenue.
You have traffic. You have ad spend working. You have a product with real demand and real customers who love it.
What you don't have is a conversion rate that matches any of that.
You may have already tried an agency. They gave you a report, ran a few tests, and called it a win when nothing materially changed. Or you've been managing it internally, but your team doesn't have the Shopify development depth to test the things that actually move numbers.
You're not looking for more opinions. You're looking for a structured program that builds the right foundation and tests against it until the revenue moves.
If that's where you are, this is the right conversation.
We work across apparel, supplements, beauty, health and wellness, and DTC — each with its own conversion patterns.
- Doing $1M or more per year on Shopify
- Running paid traffic with a flat conversion rate
- Tried an agency and got a report, not results
- Team without in-house Shopify dev depth
- Ready to run a structured testing program
This is not for:
- Brands under $1M/yr
- Brands still validating product-market fit
- Brands that want a one-time audit with no ongoing testing
06 · Process
How It Works
We ship tests as soon as variants are ready, not when every prior phase is complete. Data from early tests informs the next hypothesis before the program is a month old. You get one clear update per week. We handle the parallel execution.
08 · Is This Right for You
Who This Program Is Built For
Good fit
- Shopify brand doing $1M or more per year
- Running paid traffic on Meta, Google, or TikTok
- Have existing conversion data and session recordings
- Want to grow revenue without increasing ad spend
- Willing to run tests and act on data, not just gut
Not a fit
- Under $500K per year (not enough traffic for valid A/B tests)
- Want a redesign for aesthetics only, not conversion
- Not willing to run tests or implement winning changes
- Still validating product-market fit
09 · FAQ
Common Questions
Limited Spots
Ready to Find Out What Your Store Is Leaving on the Table
Takes 30 minutes. You'll leave with something actionable regardless of whether we work together.
What's in the free audit