Product Page
Ninety percent of visitors never scroll past the product images. If the image section fails, nothing else on the page matters. Start there. Fix everything else second.
Product Images
- Does this brand have every shot their niche requires? If the shots aren't there, the page doesn't work.
- Are images loading fast? 4:5 at 1080 × 1350px, compressed, no 4K.
- Is the aspect ratio consistent across every image? One 4:5 followed by a 16:9 is a broken gallery.
- Is the focal point clear? The product should stand out immediately from the background.
- Is there a zoom feature? Full screen, pinch to zoom, quality preserved at maximum magnification. A dedicated zoom modal, not browser zoom.
- Is there a UI element showing how many images exist? A pill overlaying the bottom of the main media with thumbnail previews is the best version.
- UGC videos in the media gallery, not separate, not a section below. Inside the gallery alongside product shots.
- Lookbook images in the gallery alongside standard product shots.
Overlaying the Media
- Zoom icon, immediately accessible, opens the full-screen modal
- Niche-specific quick-info icons, small circular icons that open drawers on tap (washing instructions, size chart for fashion)
- Color swatches overlaying the media, so the visitor can change color without scrolling back up
- Sticky add to cart, visible on page load, locks in place as they scroll past the main product section
Above the Fold, Before Scrolling
- Product name, large, readable, not an afterthought
- Price, bolder and larger than the product name. Sale price in a strong brand color, compare-at price struck through.
- Reviews, star rating and count, tappable to jump to the full review section
- Variant selectors, image-first or swatch-first. No text dropdowns.
- Add to cart button, standout. If the visitor can't find it in under two seconds, it's wrong.
Variant Selection
Don't auto-select size. Prompt the visitor to choose. This forces engagement and reduces the wrong-size return rate.
Exception
Don't do this with color. Color is tied to image rendering, auto-selecting a default color is correct. Size is not tied to imagery in most cases, so leaving it unselected is the right call.
Page Content, Modals Over Inline Text
- Size guide, button that opens a drawer
- Description, accordion, or 2–3 lines visible with a "View More" that expands or opens a modal
- Fit, feel, fabric details, accordion or modal
- Shipping and returns, a small section with a button to open the full policy in a drawer
- Payment options, show if your niche warrants it (BNPL, financing for high-ticket)
Upsells and Bundles
- Maximum one upsell widget on any product page. In most cases, zero, rendered conditionally only on products where an upsell makes sense.
- Bundle options where relevant.
- Complementary product showcase, framed as a recommendation, not a sales push.
- Product recommendations: show a limited set. A "See More" button opens a drawer with the full list.
Below the Fold
- Recently viewed section
- Full review section, ratings breakdown, filterable by most recent and highest rated, with images
- Back to top button
- Breadcrumb navigation, Women's → Clothing → Dresses → Product Name. Lets visitors navigate back without hitting the back button.
UGC
Inside the Gallery
UGC video alongside product shots, treated as a first-class media asset.
Floating Bottom-Right
As the visitor scrolls, a product-specific UGC video appears in the corner. Starts muted. Plays on scroll. Visitor can unmute.
What good looks like
The media section is complete, fast, and consistent. Every niche-required shot exists. The visitor can zoom, scroll through the gallery, and change color, all without leaving the image area. The add to cart is always visible. Variant selection is intentional. Everything that could be a block of text is behind a trigger. Upsells are conditional. Reviews are prominent. The page educates without overwhelming.
This is 1 area. The full audit covers 11.
Which of your leaks is actually costing the most?
A checklist shows you what to look for. It cannot tell you which leak is bleeding the most revenue on your store, or in what order to fix. The Store Autopsy ranks the 20 to 70 leaks actually costing you money, top 3 surfaced, delivered in about 2 weeks. $800, credited in full toward the fix. Proof, not opinions.
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