Shopify's default sort is wrong. Four tiers, from a simple revenue fix to a full scoring formula with margin, sell-through, recency, and niche-specific layering.
Shopify's default best-seller sort ranks by units sold, all time. That's the wrong metric. A $12 accessory that moved 400 units is not your best seller. Sort by revenue.
| Variable | Definition | Weight |
|---|---|---|
| Revenue | Net revenue generated in the last 90 days | 40% |
| Margin | Profit margin from Shopify's cost-per-item input | 25% |
| Sell-Through Rate | Units sold ÷ units available × 100 | 20% |
| Recency | Newer products get a boost; old slow-movers are penalized | 15% |
These weights are a starting point, not a fixed rule. Adjust based on what your business actually needs to prioritize.
The formula applies to any store. What sits on top of it is specific to your customer. For fashion, add seasonality, certain products sell heavier in summer, others in winter. Layer that in as a conditional.
Every niche has its own version of this. The formula gives you the foundation. Knowing your customer tells you what to layer on.
A checklist shows you what to look for. It cannot tell you which leak is bleeding the most revenue on your store, or in what order to fix. The Store Autopsy ranks the 20 to 70 leaks actually costing you money, top 3 surfaced, delivered in about 2 weeks. $800, credited in full toward the fix. Proof, not opinions.
Get the Store Autopsy → See the full audit