Collection
Page
Audit

Collection Page

Most brands treat the collection page like a holding area. It's not. It's the primary discovery engine, where a visitor either finds what they came for or leaves.

Start Here: Framing

Before anything else, count the products.

Layout & Discovery

• Do subcollections appear at the top of large collections? Should be image-first, carousel format. (Bottoms → Jeans, Leggings, Shorts, Sweatpants)
• Are subcollections also surfaced at the bottom of the page for visitors who scrolled through without finding what they wanted?
• Is there a search-within-collection feature? Two places to surface it: inside the filter panel, and as a pill that appears after a certain scroll depth.
• Are non-product cards placed inside the grid? Lookbook images that direct to subcollections, a quiz, or other high-value pages.

Filters & Sorting

• Do they have filters? Do the number of filters match the product count? 500 products with no filters is a problem.
• Are filters visually represented, not just text? Colors should show swatches. Sizes should show swatches, not plain text. Occasions should show images.
• Are there multiple sorting options? Best sellers, newest, price low-high, price high-low. Shopify's default best-seller sort is by units, that's wrong. It should sort by revenue.
• For advanced builds: custom sorting by product attributes, fit, feel, use case, coverage, color category, set membership.

Product Cards

• Are product images consistent across the grid? Same background, same framing, same lighting.
• Do best-selling products have a standout image that breaks the grid pattern? (Only if 30+ products)
• Does each niche-required shot exist? Fashion needs every angle. Supplements need a pack shot, serving close-up, and scale reference.
• Are review stars showing on product cards? Single star, numerical rating, review count.
• Are sale prices visually dominant? Compare-at price struck through, sale price in a strong brand color, larger than the original.
• Are product badges used? Best Seller, New, Seen on TikTok, Staff Pick. Not on every product, only the ones that matter.
• Are swatches showing variant options below the card? Clicking a swatch should update the main card image.

Quick Add

Image Interaction

Can visitors scroll through product images from the collection page without going to the PDP? On hover, carousel arrows should appear, or a thin progress bar at the bottom of the image that fills as you scroll through shots.

UX & Navigation

• Is there a back-to-top button?
• Does scroll position preserve when returning from a PDP? Visitor should land where they left off, not at the top.
• Is infinite scroll enabled? Pagination is worse in almost every case.
• Can visitors adjust grid density? 3-column, 4-column, 5-column. At 6 columns, drop all text, images only.

Below the Grid

• Is there a Recently Viewed or Recommended section? Frame it as "Recommended for You." Prioritize recently viewed if available; fall back to Shopify's recommendation feed.
• Is there a collection description at the bottom? A short version at the top for context, a longer version at the bottom for SEO and customer education.
• Is a quiz accessible from the collection page? As a product card in the grid or as a scroll-triggered overlay.
• Is there a UGC video element? Plays on scroll, starts muted, user can unmute, links to the specific product featured.

Collection Banner

• Is the collection title clear?
• Does the collection have a short description that reinforces its purpose?
• Is the banner image-based, or just plain text on a color background?

Inventory

Are out-of-stock products hidden? In most cases, yes. Exception: scarcity-based brands where showing sold-out previous collections reinforces demand. If you're running paid traffic to a collection, every product in it should be in stock.